Selling Physical B2B Products in MENA?

This Is Your Field Manual.

Most GTM engineering and automation content is written for SaaS companies in the West.

But here in the UAE, GCC, and MENA, the rules are different, especially when you’re selling physical, high-value products in the B2B space.

What This Newsletter Covers

GTMEngineeringDigest is my field journal documenting how AI, automation, and modern GTM strategies are being applied to:

• Sell non-software products (industrial goods, commodities, bulk foodstuffs, and more)

• Navigate the unique challenges of the GCC and MENA markets

• Build the next generation of trading companies

Why Subscribe

Each week, you’ll get:

• Real-world lessons from ongoing projects successes and failures

• Practical takeaways for business owners and C-level executives

• Regional insight you won’t find in Western playbooks

Who It’s For

• Owners and executives of trading companies

• Manufacturers and producers targeting MENA

• B2B sales leaders in the region

Subscribe if you want to:

• See how modern sales and marketing actually work in the field here

• Learn how to use AI and automation to open new markets

• Follow the journey of building a regional, AI-powered trading company